These girls are boss
Young girls from around the world scream "Freedom" for Project Everyone.
Of all the powerful moments popular culture has offered in response to extreme social injustice over the past year, Beyoncé’s performance of “Freedom” at the BET Awards is certainly near the top of the list.
I’d say it takes the top spot, but after seeing Project Everyone’s interpretation of that track for its latest PSA, I’m not sure Queen Bey has it in the bag.
Project Everyone (part of the Global Goals movement) wants to end the oppression of young girls the world over. When last it went loud with its message of female empowerment, it was the Spice Girls who lent their voices. This time, the global organization has gone a less playful, more rebellious route by putting Beyoncés words in the mouths of girls from a variety of backgrounds who not only demonstrate every inch of defiance Beyoncé does, but know how to move with attitude to help make their points.
[iframe_youtube video=”3BMgV8jj9IU”]
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply