D&AD calls on all doodlers
The creative festival is calling on the public to draw its new creative, no matter how absurd it may seem.
Everything starts with an idea. No matter how crazy, unconventional or downright nonsensical it is, everything starts with a simple idea.
Creative festival D&AD partnered with design studio Hato to bring that theme to life with a new campaign. That campaign, entitled “Start With a Mark,” will showcase all those crazy little scribbles that make up the brightest ideas.
Hato conceived a digital tool that invites people to create a 360-degree doodle using a rotating canvas. The website is open to the industry and the general public, and all creative submitted through the tool will build the creative for the campaign itself. The idea is that behind every award-winning campaign, it started with a simple sketch, a quick doodle and a tiny idea.
Check out the tool here — don’t be afraid to get a bit weird.
Here are some of our favourite submissions:
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
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A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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