The land of baguettes, croissants and stinky cheeses is getting one more culinary delight: chicken fries.

Ooh la la! Burger King France teamed up with French agency Buzzman to promote the product on Facebook with a fun video the American QSR hopes the country known for its cuisine will give a “très bien!” to.

The one minute, 12 second, video called “Death Road” pits an anthropomorphized chicken against an anthropomorphized packet of fries driving souped-up cars in the desert.

It’s the chicken (wearing sunglasses for reasons we’re not sure of) in a red vehicle versus the fries in black.

Get it? They’re engaging in a game of chicken!

The two drivers end up covered in bandages in hospital, but the collision results in something fantastique – chicken fries.

[iframe_youtube video = “YvQr4XZsE-E”]

“Death Road” was posted to Facebook on June 19 and it’s already racked up 88,000 views, with many French commenters posting the face with tears of joy emoji – which must mean Burger King has won at least some snobby French eaters over with its latest offering.

Credits
Burger King France:
Product marketing officer: Carole Rousseau
Marketing project manager: Lucile Zoude
Marketing project manager: Clémence Le Tannou
Marketing project manager: Clarence Zidouhia

Buzzman:
President and Executive Creative Director: Georges Mohammed-Chérif
Vice–president: Thomas Granger
Managing director Julien Levilain
Creative directors: Louis Audard & Tristan Daltroff
Artistic director: Louis Audard
Copywriter: Tristan Daltroff
Artistic director assistant: Edouard Jacquelin
Head of account: Pierre Guengant
Account director: Loïc Coelho
Account manager: Clémence Gateau
Account executive: Antoine Boizeau
Head of strategic planning: Clément Scherrer
Head of social media: Julien Scaglione
Social media manager: Marie Le Scao
Social media manager: Elise Lassimouli
Head of PR & communication: Amélie Juillet
PR & communication manager: Paul Renaudineau
PR & communication assistants: Suzanne Langlais & Victoire Fouquet-Lapar
Head of digital production: Vanessa Barbel
Production: Katya Violi
Production: Benoit Crouet
Production: BIG
Sound production: Schmooze
Director: Christophe Deroo