Tandem bikers
Washington Lotto promotes itself with a Harley centipede.
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Bikers who ride together…gamble together? The Washington Lottery wants you to buy tickets – and win – with friends. This spot, by Seattle-based Cole & Webster, asks: if you won the lottery, “What would you do with friends?” So what would a hardcore group of bikers buy with their winnings? Apparently a five-seat tandem Harley. We’re not judging. Some things are best shared and apparently riding a motorcycle is one of them.
Credits:
advertiser: Washington Lottery
agency: Cole & Weber, USA
ECD: John Maxham
ACD: Todd Derksen
senior copywriter: Jesse Dillow
AD: Nick Bruskewitz
junior copywriter: Jessica Urgo
executive producer: Pete Anderson
integrated producers: Tasha Cronin, Aylin Koker
acccount management: Nick Hunt, Brea Stevens, Meghan Ragsdale
project manager: Karly Orr
digital production: 14 Four
production company: World Famous
director: Tony Fulgham
executive producers / managing producers: Megan Lingafelter Ball, Nick Hegge
editor: Chris Ophoven
sound design: Clatter & Din
sound designer: Sam Gray
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