Parking pinball
Ford rewards bad drivers.
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Ah Paris. The city of lights and love…and bad parking. To promote its new self park feature, Ford, with creative from Ogilvy & Mather Paris, set up an enticing proposition for Parisian drivers: a small parking spot that was nearly impossible to get into. Way above the spot sat an old-school pinball board that dinged and donged each time one of the two surrounding vehicles was hit. It was a contest to find Paris’s worst driver. And the winner? Well, he got a new Ford Focus. But we guess the real winners are the other Paris drivers who no longer have to worry about this man’s bad parking.
Credits:
advertiser: Ford Focus
agency: Ogilvy & Mather Paris
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