Nighttime billboard
Coopers shows the light after dark.
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While this is not the first billboard to only reveal itself at night, this new OOH for Coopers beer does have a unique look to it. The board was designed by Chicago-based street artist Pose, painted in an ultraviolet light. While this is a very cool execution, it definitely reminds us of our old university dorm room.
Credits:
Advertiser: Coopers
Designer: Pose
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