Reading distractions
News Papers Work captures attention.
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News Papers Work, the collective marketing body of Belgium newspapers, and Duval Guillaume wanted to prove that the news can keep your attention. Three Belgium marketers were given a driver, a paper and a series of distractions. Everything from a man on fire to an astronaut walking down the street. Apparently, the news was a good read that day because the marketers missed it all.
Credits:
Advertiser: News Papers Work
Agency: Duval Guillaume
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