Missing person’s pre-roll
The Australian Federal Police's YouTube solution.
[iframe_vimeo video=”73364704″]
For Missing Person’s Week, the Australian Federal Police and Aussie agency VML launched the Missing Person’s Pre-Roll project. The super-annoying pre-roll ads (that force you to sit through them for five seconds before you can skip), have been made useful, with voice-over asking if you’ve seen the person on the screen. The “Skip” button was changed to read “Yes I have” or “No I haven’t” and the ads were geo-targeted to the person’s last known location. These are ads we don’t actually want to skip.
Credits:
Advertiser: Australian Federal Police
Agency: VML
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply