Surprise baby
Plan Belgium's awkward schoolyard truth.
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Plan Belgium and Duval Guillaume Modem sent a high school in Belgium a surprise of the stork variety. “Gabriela’s” first day at school is marred by stares, laughter and confusion as her peers gaze at her bump. It’s all a stunt, of course, as the Plan Belgium spokespeople come in later to explain that in many countries, a 14-year-old pregnant girl is quite normal. It’s a good spot, but does cross the cheesy line right at the end.
Credits:
Advertiser: Plan Belgium
Agency: Duval Guillaume Modem
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