Feel the game

You might want to train to play EA Sports' FIFA 15.

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Grab a towel and perhaps have a few bandages nearby before switching on your gaming console of choice and starting up FIFA 15. In this new ad from EA Sports and agency Wieden+Kennedy Amsterdam, it suggests players will really feel the effect of every tackle, header and scissor kick. Even Lionel Messi is in on the act, showing that he can handle a controller just as well as he can dribble on the pitch.

Credits:

Brand: EA Sports
Agency: Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath and Eric Quennoy
Creative Director Dave Smith and Alvaro Sotomayor
Art Director Henrik Edelbring
Copywriter Andrew Dobbie
Head of Broadcast Production Joe Togneri
Broadcast Producer Elissa Singstock
Planner Ben Armistead
Group Account Director Kirk Johnsen
Account Director Nick Campion
Account Manager Kerstin Haag
Project Manager Janna Harrington
Business Affairs Justine Lowe, Melissa Kincaid

Film Production: Imperial Woodpecker

Director Mark Zibert
Director of Photography Greig Fraser
Producer Matt Wersinger
Executive Producer Doug Halbert

Editing: Whitehouse Post
Editor Russell Icke
Assistant Editor Iain Whiteright

Film production:

Director/ Director of Photography Dylan Akio Smith
Marketing Content Manager Anthony Doyle
Assistant Content Manager Andy Gillooley
Lead Asset Coordinator/ Producer Duncan Campbell
Asset Coordinator Ashkon Nowtash
Asset Coordinator Aaron Polyvas
Capture Specialist Kade McGregor

Audio Post: Grand Central Recording Studios
Sound Designer/Mixer Raja Sehgal

Music: Massive Music
Artist / Title Feel the Game Symphony 2015

Post production: The Mill
Creative Director Angus Kneale
2D Lead Kyle Cody
3D Lead Ed Shires
Shoot Supervision Tony Robbins, Danny Morris
3D Artists Justin Diamond, Xuan Seifert, Tim Kim, Phil Maddock,
Motion Graphics Damien Bastelica
2D Artists Kshitij Khanna, Erin Nash, Dan Difelice
Telecine Seamus O’Kane, Mikey Rossite
Producer/ Executive Producer Jeremy Moore, Melanie Wickham
Michael O”Donoghue