A nice kiwi beach
Air New Zealand's squirrel knows the art of speaking in innuendo.
Credits
| advertiser: | Air New Zealand |
|---|---|
| agency: | .99, Auckland, New Zealand |
| executive CD: | Craig Whitehead |
| CD: | Craig Pethybridge |
| AD: | Dom Antelme |
| copywriter: | Jon Coles |
| prodco: | Curious Films |
| director: | Josh Frizzell |
| producer: | Seth Wilson |
| editors: | Tim Mauger, Luke Haigh |
| puppet design: | Jim Henson’s Creature Shop LA |
| puppeter: | Tyler Bunch |
| agency producer: | Fiona Champtaloup |
| account director: | Matt Dickinson |
| GM marketing and communications: | Mike Tod |
| GM international airline: | Ed Sims |
| head of creative shop: | Jules Lloyd |
| project manager: | Jodi Williams |
| marketing producer: | Susan Davidson Social |
| viral media: | Tom Bates |
| music: | Joel Haines, Genyus Soundtrack |
We applaud how well Air New Zealand walks the line between simply suggestive and inappropriate in order to elicit reactions to its advertising. The squirrely star of this ad, developed by Auckland-based .99, has an accent that’s hard to place, probably because squirrels don’t normally talk. As a result, he has a very interesting tendancy to mispronounce words in a way that gives the impression that the sight seeing he did actually had nothing to do with seeing sights.
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