Innovative solution to a very real problem
Greasy fingers? Can't type? Don't fret, KFC has a bluetooth keyboard.
Sometimes the most interesting ideas aren’t necessarily the most feasible ones. Take the tray liner keyboards that KFC developed in Germany. This is an innovative solution to a very real problem. When you’re eating a greasy meal, the last thing you want to do is touch your smartphone. Now you can just type on these ultra-thin, Bluetooth-enabled keyboards. In truth, they probably only made a few dozen, but the worldwide attention they are getting proves that sometimes the least feasible ideas are actually the ones worth investing in.
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This week’s Global is by Cory Eisentraut, VP creative director at Havas Worldwide Canada.
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