It might be better known for those pop-ups telling you your computer’s unprotected, but computer security company Norton is upping its content game.

The 20-minute doc, Most Dangerous Town, tells the story of Râmnicu Vâlcea, Romania, often called “Hackerville.”

The film, led out of the U.S. as part of a global campaign, profiles convicted hackers and hopes it can get people talking about cybercrime and remind them to protect themselves.

Probably more effective than those pop-ups.

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Credits:

Advertising agency: Grey (San Francisco)
Director: Sean Dunne
Production company: Caviar
PR Agency: Edelman