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Do it for the little brats

Cossette’s new campaign for the Montreal Children’s Hospital Foundation alternates between heartbreaking and knee-slapping.

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Giving people a helping hand to come out

Egale and NYX created safe and high-impact ways to help people navigate the emotional journey of National Coming Out Day.

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IKEA makes kitchen scraps more highbrow

Intricate choreography and an operatic score shows how cooking can be a little more beautiful and a lot less wasteful.

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Coors Light wants Canadians to stay chill

The beer brand’s loungewear is helping Canadians stay relaxed knowing they are supporting some important causes.

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Reincarnating the wheel

Here Be Monsters helps Tire Stewardship BC show the new life that awaits their old tires if they’re recycled.

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What is $20 worth in a ‘green and just’ recovery?

Sid Lee helps a coalition of climate groups show the real value of investing in the environment for a post-pandemic recovery.

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How to practice safe sets

The design team at Cossette created a safety guide for production so not a single stone is left unturned.

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From mosh pits to zombie hoards

Montreal’s Monster Factory creates voices for zombies, beasts and demons using the expertise of heavy metal singers.

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Using pandemic-like caution for road safety

SAAQ and Lg2 link the care Quebecers take in the new normal to ever-present concerns on the road.

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No Frills drops a new single about safe shopping

John St. turns a PSA into a summer banger to get lyrics about responsible hauling to stick in shoppers’ heads.