There was a time when goblins and ghouls scared us. Now, we’re frightened by unnatural, artificially flavoured and processed meals. In fact, some of us cower so much at the thought of eating additives that Chipotle has made a short film to scare us even more. The “Endless Line” short was created by New York-based studio Piro (which worked with the brand in 2014 on “Farmed and Dangerous“), and features a woman who enters what she believes is a Chipotle restaurant. Unluckily for her, it turns out to be “Cheapotle,” the company’s cost-cutting and traditional fast food sister chain, where the kitchen is short on real ingredients and full on unnecessary additives.—

[iframe_youtube video = “b4RtVQJVPhQ”]