When the U.S. Treasury Department said earlier this year that it would be putting a woman on a new $10 bill, the American Association of University Women and agency Rethink created a video showing that, while it was a nice gesture, a nicer one would be making more efforts to fix the wage gap between men and women. Now, the AAUW has enlisted L.A. agency WongDoody to create a new social tool that not only lets people show their support for full pay equity, but remind people how drastic the difference can be for some people.

On “#TheReal10” website, women can upload their photo and see what they would look like on a $10 bill. A fun social tool, sure, but it becomes less fun and a bit sobering when the number on the bill is changed to reflect the pay gap, which is significant for women as a whole but even more staggering for women of colour.

Credits:

Brand: American Association of University Women
Agency: WongDoody

Hispanic women are paid 54% of what white men are paid: https://t.co/BqNwQquQhi #TheReal10 via @adrimartinez04 pic.twitter.com/uE2ZbXI0IG

— AAUW (@AAUW) November 2, 2015

Women are paid 79% of what men are paid. Here’s #TheReal10 for me: https://t.co/Sw6AqlGYo2 #TheNew10 #equalpay @AAUW pic.twitter.com/u7hEIrbMlW

— Renee Davidson (@reneetheorizes) November 2, 2015

#AfricanAmerican women R paid 63% of white men are paid. Here’s my #TheReal10 #TheNew10 https://t.co/cvmxaT8g0H https://t.co/EtuQwG5z7E

— Rep Donna F Edwards (@repdonnaedwards) November 3, 2015