That’s one scary mug…shot
Rikkis doesn't want you to see a criminal when you look in the mirror.
Credits
| advertiser: | Rikkis, Cape Town |
|---|---|
| agency: | Draft FCB, Cape Town |
| CDs: | Schalk van der Merwe, Francois de Villiers |
| AD: | Declan Sharp |
| copywriter: | Andre de Wet |
| photographer: | Chad Henning |
| account director: | Jane Walters |
Draft FCB in Cape Town did up this cool little promo for Rikkis, a door-to-door taxi and shuttle service in the South African city, to remind bar patrons of the legal ramifications of drinking and driving. The caption on the mugshot poster backdrop for the bathroom mirror peerers reads: ‘drunk driving makes you a criminal.’ And that’s just the kind of plain speaking that will resonate even with the tipsy (as long as they can still manage to see their reflection).
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