Jonathan Paul
The Hitchhiker
Mini takes a trip to Iceland.
Going viral
The film Contagion spreads a real virus.
Butler’s back
PlayStation’s VP of everything returns to big up “Play.”
Irresistible
Cadillac gets ripped.
Belly flop
Koodo’s El Tabador takes an unfortunate dive.
Paint the town
Benjamin Moore adds some colour to Toronto Transit.
Footy fanaticism
FIFA 12 gives football fans control.
Lighten up
Sony sheds some light on a dark world.
The cocoon
General Mills leaves you feeling delicious.
Solve it
Tamiya puts the pieces together.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
