A friend in need
Carlsberg tests the limits of BFFs.
[iframe_youtube video=”vs1wMp84_BA”]
Brands lately have been pretty heavily focused on scaring their customers – and this scare-vertising doesn’t seem to be slowing down. The latest to give it a try is Carlsberg and Belgium’s Duval Guillaume Modem, which decided to test the limits of friendship. A group of blokes gather around a poker table to prank one guy’s BFF, calling to say he needs $300 to be able to leave. The friends (reluctantly) come to the middle-of-the-night rescue to find a ramshackle place with one intimidating situation after the other. Yeah, we would need a beer after that too.
Credits:
Advertiser: Carlsberg
Agency: Duval Guillaume Modem
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply