The experiment
BBDO relinquishes AOY video control.
[iframe_vimeo video=”78370417″]
What do you get when you turn over Agency of the Year video submission creative control to a dancer, a cellist and a sculpture? Using their submission cases (you can read about them here), BBDO is letting those three artists do the interpreting. Check out how it all nets out below or at Bbdo.ca/experiment.
[iframe_youtube video=”mwNRyqlxfLk”]
[iframe_youtube video=”RAhpDuXf1qI”]
[iframe_youtube video=”TgYz93ZOHsg”]
[iframe_youtube video=”PsR9OxSl8_o”]
[iframe_youtube video=”pLNVP8p5fRM”]
[iframe_youtube video=”jcJzFbiUzz8″]
Credits:
Agency: BBDO
SVP, Executive Creative Director: Carlos Moreno / Peter Ignazi
Writer: Michael Clowater
Art Director: Jeff Cheung
Producer: Aimee Deparolis / Jana Jankovic
Editor: Jack Phillips
Cinematographer: Rob Scarborough
Related Articles
One Comment on “The experiment”
Leave a Reply
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
A bit hit and miss but a courageous idea, so for that, well done
76brandfilms com