Dirty little secret

Britain's BBC Two wants you to bring the skeletons out of your friends' closets.


advertiser: BBC Two, Psychoville
agency: Ralph, London

To promote a new show, Psychoville, on BBC Two, London-based agency Ralph developed a customizable viral video that calls on people to sell out friends by revealing their darkest secrets on the network’s The Graham Norton Show. (Editor’s note: Wasn’t blackmail the premise of a TV show in a Monty Python skit?) All you have to do to be a bad buddy is fill out some info on this website and then BAM! Your unlucky friend is screwed, all thanks to you. The show premieres June 11 and will offer viewers an online comedy experience here. Oh, as a side note, to those that are tempted to have a go at us, all we have to say is that revenge tends to escalate.