Golden shower
Save the environment. Forsake the flush.
Credits
| advertiser: | SOS Mata Atlantica |
|---|---|
| agency: | F/Nazca Saatchi & Saatchi |
Save the environment by peeing in the shower. It’s a strange proposition, isn’t it? Well, not to the folks at Brazilian environmental group SOS Mata Atlantica. They’ve been running an ad, developed by F/Nazca Saatchi & Saatchi on Brazilian television that encourages their countrymen and women, from all walks of life, to help save water by relieving themselves while they’re taking a shower. Apparently, if a household avoids one flush a day it saves 4,380 liters annually. Check out the ad here. And remember, if you ever find yourself about to take a shower in Brazil, you might want to think about flip flops.
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