School daze

Grieving isn't always obvious.


advertiser: National Students of AMF
agency: Crate
CD/AD: Matthew Hollingshead
associate CD/writer: Jeff Roach
AD/interactive: David Chan
agency producer: Alex Verdurmen
photography: Spencer Fu

This pro-bono PSA campaign for U.S. student not-for-profit National Students of AMF Support Network – an organization that helps to support college students dealing with the illness or death of a loved one – was developed by Oakville, Ontario-based Crate. The goal of the effort is to drive people to where students can start a National Students of AMF chapter at their school, and ultimately help students coping with grief while at college to feel less alone and isolated on campus.