Frugal times, frugal measures

How advertiser penny-pinching can pay-off…


advertiser: President’s Choice No Name
agency: Bensimon Byrne
CD: David Rosenberg
AD: JP Gravina
copywriter: Matej Novak
agency producer: Kathy Byrne
post production: The Studio Upstairs
sound design: Silent Joe
recording studio: Orange Lounge
audio producer: Jody Colero

President’s Choice No Name brand embraces minimalism with this 10-second TV spot, which is pretty refreshing. Forget frills and big budgets – No Name builds its brand with no-nonsense.