Liam Greenlaw pours to perfection

Liam Greenlaw gives a rundown on mashups, the history of the Snudge Brothers and the next best thing to being a rockstar.

Before joining Vancouver-based Wasserman + Partners, Liam Greenlaw was busy garnering Emmy nominations for title design and winning awards like a Promax Gold and World Gold at the New York festival. Starting his career as a designer, Greenlaw has been both an art director and a writer, and under his alias, Juan Baptista Snudge, he is one member of the directing team known as the Snudge Bros. That’s just the tip of Greenlaw’s experiential iceberg. In his Scottish brogue and with a dynamic, seemingly time-altering special effect backdrop, he tells us about how acquiring skill sets is like pouring a whisky.