Paul Woolmington works with brilliant misfits
Paul Woolmington talks about what's driving creativity in the media industry and how agencies need to adapt to the transmedia storytelling environment.
Paul Woolmington is a champion of integrated marketing communications strategy and planning, as well as objective- and bias-free thinking, philosophies that are embraced at Naked Communications where he is a founding partner. He’s also served on many awards juries, notably at Cannes where he was the chair of the first-ever Cannes Media Lions. We were lucky enough to catch up with Paul at Media in Canada‘s AToMiC event in October to chat with him about how consumers are driving creativity in the media industry, how you light fires and blur lines, and the most heinous crime ever perpetrated on the word ‘creative.’
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply