UPS has packingderms
UPS shows that packing and shipping stuff doesn't have to be a high-wire act.
Credits
| advertiser: | The UPS Store |
|---|---|
| agency: | Doner |
| EVP/CCO: | Rob Strasberg |
| CD: | Karen Cathel |
| VP/CD: | Jimmy Kollin |
| senior copywriter: | Michael Gorelic |
| AD: | Andrew Wright |
| producer: | Laurie Irwin |
| EVP account management director: | Greg Gerfen |
| VP account director: | Julie MacDonald |
| EVP, director of integrated production: | Sheldon Cohn |
| prodco: | Psyop, New York |
| director: | Psyop |
| Psyop CD: | Eben Mears |
| executive producer: | Lucia Grillo |
| producer: | Lydia Holness |
| associate producer: | Kay Chen |
| designers: | Ben Chan, Arisu Kashiwagi, Jungeun Jaye Kim, Kitty Lin, Helen Choi |
| lead technical director: | Andreas Berner |
| live action prodco: | Tool of North America |
| live action director: | Tom Routson |
| live action executive producers: | Jennifer Siegel, Brian Latt |
| live action line producer: | Jeff Tanner |
| live action production designer: | Peter Benson |
| live action DOP: | John Schwartzman |
| editorial: | The Underground |
| editor (Psyop): | Cass Vanini, Graham Brennan |
| music company: | Elias Arts |
This spot for The UPS Store, crafted by Doner and Psyop, takes place in a magical cardboard circus world where ‘packingderms’ use their cardboard probosci to help rescue a cardboard woman who’s left hanging with items to be packed, showing that packing things doesn’t have to be a production with UPS…we guess. Who knew that cardboard boxes were so magical and action-packed. It reminds us of being a kid again, when a box could be anything. Unfortunately, unlike UPS, our cardboard contraptions never came with an army of packingderms.
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