Love = football
Puma celebrates the World Cup 3D-style.
Credits
| advertiser: | PUMA Canada |
|---|---|
| agency: | Zulu Alpha Kilo |
| CDs: | Zak Mroueh, Joseph Bonnici |
| AD: | Mark Francolini |
| copywriter: | George Ault |
| designer: | Grant Cleland |
| illustrator: | Michael Fellini |
| account executive: | Sarah Jue |
| agency print producer: | Eileen Smith |
Toronto-based Zulu Alpha Kilo did up this nifty wall mural for Puma for its ‘Love = Football’ campaign promoting its sponsorship of the 2010 FIFA World Cup in South Africa. To develop the execution, it seems ZAK took a page out of director James Cameron’s playbook, making the soccer ball appear to be 3D.
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