Animated appliances
You say refrigerator, we say source of magic.
Credits
| agency: | Lowe Brindfors, Sweden |
|---|---|
| ECD: | Basil Mina |
| CDs: | Steven Hanratty, Hakan Fagerstedt |
| writer: | Steven Hanratty |
| AD: | Hakan Fagerstedt |
| exec producer (agency): | Mark Baughen |
| account directors: | Peter Preisler, David Boscawen |
| strategic planning: | Annika Rehn, Bert Moore |
| director: | Mehdi Norowzian |
| production company: | Joy @ RSA |
| producer: | Chris McBride |
| editor: | Alex Hagon |
| editorial: | Arcade Edit |
| visual effects: | Smoke and Mirrors |
| flame operator: | John Berridge |
| music: | Roll The Dice |
| artist: | Sara Schiralli |
This spot for Electrolux by Swedish agency Lowe Brindfors aims to inject a little emotion into a typically unemotional category – home appliances. Instead of highlighting features of the products, the spot mixes animation and live action, with a bit of whimsy thrown in, to give viewers that warm, fuzzy feeling. After all, everyone can use a little magic and wonderment with their Tuesday morning breakfast.
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