Crafted with care

Lay's puts as much care into crafting its billboards as its kettle cooked chips.


advertiser: Lay’s
agency: Juniper Park

Lay’s loves giant arts and crafts projects. Developed by Juniper Park in Toronto, they set up a billboard in San Francisco which artisans carved out of wood to demonstrate how its Kettle Cooked Chips are made with traditional artisan cooking methods. It took them ten days to complete. It would have done Geppetto proud.