McShade
McDonald's helps Toronto beach-goers to cool down.
Credits
advertiser: | McDonald’s |
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agency: | Cossette |
CCOs: | Dave Douglass, Pete Breton |
CDs: | Matt Litzinger, David Daga |
ADs: | Shawn James, Josh Day |
copywriter: | Sean Atkinson |
print production: | Michele Sung |
print production: | Kelly Dhillon |

What better way to promote McDonald’s Dollar Drink Days to vacationers in Toronto than providing them with some cooling shade via giant Mcbrellas? This nifty idea was developed by Cossette and… buda buh buh buh, we’re lovin’ it.
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