Reality bites

Windows Phone hopes it's the season of the switch.


advertiser: Windows Phone
agency: Crispin, Porter + Bogusky

With more content available on mobile devices these days it’s easy to become disconnected from the real world. Apparently, as this ad by Crispin, Porter + Bogusky suggests, the new Windows Phone is the solution to that ‘problem.’ Whereas its competitors take our attention away from reality with shiny new apps and other exciting functions, the Windows Phone will allegedly reconnect people to the real world. How, you ask? By seemingly offering the same bells and whistles as every other smartphone. It almost makes too much sense.