In Tokyo, PS3 is a part of the everyday routine.


advertiser: PlayStation 3
agency: Wieden & Kennedy, Tokyo
executive CDs: Frank Hahn, Naoki Ito
associate CD: Yutaka Tsujino
AD: Thomas Birkhahn
copywriter: Naoki Ga
group account director: Ted Yukawa
account director: Takemi Sakairi
account executive: Mai Fukue
agency producer: San Takashima
prodco: Stink
executive producer: Daniel Bergmann
producer: Giles Skillicorn
director: Arno Salters
DoP: Will Bex
editors: Paul Hardcastle and Gus Herdman at Trim
post production: Prime Focus London

This spot by Wieden + Kennedy Tokyo for Playstation 3 Move shows that there are as many different gaming possibilities for the platform as there are people living in this apartment building. At least we think it’s an apartment building. And we’re not surprised that everyone in it would have a PS3. It’s Japan, after all.