The force

It's strong with Volkswagen.


advertiser: Volkswagen
agency: Deutsch, USA

The folks at Deutsch and Volkswagen have proven with this Super Bowl ad promoting the Passat that if there are indeed jedi knights in advertising, it’s them. Firstly, jedis are awesome and so is this ad. Seriously, it rocks. Its awesomeness is so unparalled that the other Super Bowl ads needn’t bother showing up. Lil’ Darth Vader’s reactions as he struggles to use the force are priceless. Secondly, nothing short of a powerful jedi mind trick could have convinced George Lucas to delve out the rights to make this ad possible for a cost less than equal to America’s GDP. We doubt that Deutsch has that much buying power so jedi mind trick it is. We could go on, but you should really just watch and enjoy.