Ready to play
Android gives a 'thumbs up' to its new Sony collaboration.
Credits
| advertiser: | Sony Ericsson |
|---|---|
| agency: | McCann Worldgroup |
| director: | Noam Murro |
| prodco: | Biscuit Filmworks |
| DoP: | Simon Duggan |
| GCD/copywriter: | Sean Bryan |
| GCD/AD: | Tom Murphy |
| executive producer: | Greg Lotus |
| edit house: | Mackenzie Cutler |
| editor: | Gavin Cutler |
| asst editor: | Nick Divers |
| puppeteering: | Legacy |
| VFX: | Method |
| sound design: | Sam Shaffer, Mackenzie Cutler |
| sound engineer: | Joe O’Connell, Blast Digital Audio |
| music: | Thwak |
This ad developed for Sony Ericsson, promoting the XPERIA Play smartphone shows the lengths that Andoid has gone to to team up with Sony to create a good smartphone that doubles as a gaming experience. We don’t condone this kind of medical experimentation with cybernetics because the results are quite disturbing and scary. Frankly we think Android was cuter before the procedure. He better hope it doesn’t get infected.
PS: This spot was directed by Noam Murro, who’s been tapped to direct Die Hard 5.
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