Batman vs. Joker
An osteoarthritis medication gets the superhero treatment.
Credits
| advertiser: | Sammy-400 |
|---|---|
| agency: | Sorento Healthcare Communications, Mumbai, India |
| CD: | Olivier Altmann |
| AD: | Dinesh Ghosalkar |
| copywriter: | Sarvesh Raikar |
| illustrator: | Pritesh Rane |
| post production: | Sachin Bugade |
This ad for osteoarthritis medication Sammy-400 by Sorento Healthcare Communications in Mumbai likens aching bones to Batman and the Joker, implying that arthritis pain can feel like a superhero battle royale. The text says: ‘When they rub each other the wrong way.’ That’s putting it mildly. It looks like these two bones are about to go for the jugular.
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