Credits

This 60-second ad for Adidas, which the company calls ‘One Brand Anthem,’ is part of a global campaign that brings together all three lines of Adidas’ businesses to be told in one story for the first time ever. Developed by Sid Lee, the campaign focuses on the idea of going ‘All in,’ using the insight that young people are uber-passionate about the things they’re interested in, always going all in. The creative, particularly this spot, uses the idea that no matter what you’re doing – sport, style or street-wise – when people find themselves in an ultimate moment of accomplishment, they share a similar ‘game face.’ This campaign is certainly not lacking in intensity.