The Great Happyfication
Coke spills the secrets of happiness.

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Coke has spilled the beans. It’s finally shared the secret formula for happiness, which, apparently, is the main ingredient in its beverage, made inside a vending machine by a host of crazy critters. The above video, the latest instalment of Coke’s ongoing Happiness Factory series, provides viewers six and a half minutes chock full of tips on how to be happy care of wham-bam-magic-man Pete and his penguin backup singers, who share the secrets of happiness while also taking viewers on a tour of the massive world of the Happiness Factory.
Credits:
advertiser: Coca-Cola
agency: Wieden+Kennedy Amsterdam
ECDs: Eric Quennoy, Mark Bernath
CDs: Eric Quennoy, Mark Bernath
AD: Mathew Jerrett
copywriter: Sean Vij
broadcast director: Erik Verheijen
agency producers: Olivier Klonhammer
planner: Amanda Feve
group account director: Andrew Kay
account director: Philip Jacobson
account manager: Ilkay Dibekoglu
project manager: Kate Blumer
business affairs: Karen Crossley
prodcos: Psyop/Smuggler
director: Psyop
psyop CDs: Todd Mueller, Kylie Matulick
executive producer: Kim Wildenburg
producer: Amanda Miller
assistant producer: Chase Masterson
animation lead: Dan Vislocky
3D lead: Kyle Cassidy
compositing leads: Danny Koenig, Jason Conradt
storyboard artist: Josh Weisenfeld
editor: Brett Nicolletti
lead flame: Miles Essmiler
lead desktop compositor: Danny Koenig
compositors: Sohee Sohn, Falko Paeper, Cris Kong, Jason Conradt, Joseph Chan
Modelers: Wendy Klein, Rie Ito
riggers: Sean Kealey, Vadim Kivayev
animators: Matt Ornstein, Matt Connolly, Minor Gaytan, Chris Meek, Jakob Frey, David Bokser, Lindsey Butterworth, Sashdy Arvelo, Frantz Vidal, Kevin Koch, Jason Shum, Yvain Gnabro, Michael Cawood, Michael Warner
texture: Wendy Klein, Rie Ito
lighters: Kyle Cassidy, Katie Yoon, Robby Branham, Ryan McDougal, Barry Kreigshauer, Stephen Delalla, Yuichiro Yamashita
particles: Kiel Gnebba, Wayne Hollingsworth, Victor Garza
script: Jesse Kretschmer
sound design: Henry Boy
sound designer: Bill Chesley
executive producer: Kate Gibson
audio post: Grand Central Sound Studios
sound designer/mixer: Raja Sehgal
music company: Human
composers: Edmond Dunne, Timothy Moore, Andrew Bloch, Morgan Visconti
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