Magic brownie adventure

Fiber One reunites Cheech and Chong.

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It’s not what it looks like, so don’t get too disappointed. Yes that’s Cheech and Chong, but those brownies they’re carrying in the back of that old-school van aren’t magical in the way you might expect, or hope. And though this looks like the trailer for a very strange Cheech and Chong reunion movie, it’s not. It’s actually an ad for Fiber One, developed by Publicis Modem in New York, but it’s still pretty damn good.

advertiser: Fiber One
agency: Publicis Modem, New York