The human ad
Jim Beam's Fred Noe lives his brand.
Fred Noe, Bourbon Ambassador at Beam Global Spirits & Wine and Jim Beam’s grandson, lives the brand his grandpa built. His title is Bourbon Ambassador, and now he is also a human Jim Beam billboard. You see, Noe made a bet with all the people on Facebook for a fall campaign developed by New York-based Strawberryfrog: if Jim Beam’s Facebook page achieved one million fans before Christmas, Mr. Noe would get a tattoo. Well guess what – Mr. Noe was as good as his word.
advertiser: Jim Beam
agency: Strawberryfrog
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