Bueller’s back

Ferris is all grown up and driving a Honda.

Is there an ’80s movie more beloved than Ferris Bueller’s Day Off? Most would argue no. So Honda is taking full advantage of that nostalgia by enlisting Matthew Broderick to reprise his famous role in the car company’s Super Bowl spot. After a teaser ad caused much speculation online last week, a car blogger apparently figured it all out, and Honda decided to release the full ad early. Sure, it’s a little strange to see Ferris all grown up and playing hooky with a more sensible vehicle, but fans will be delighted by all the references to the movie. And is that Sarah Jessica Parker we hear on the phone? Icing on the cake.

advertiser: Honda
agency: RPA