Just say no

Morton W. Coutts saves Kiwi men with DB Export Dry.
NZ Beer

New Zealand men faced a crisis in the late ’80s. A wine crisis. No, the problem was not that there was too little of it, but rather that there was too much. It was the time of the “New Zealand wine craze,” a time when New Zealand men were deprived of their sweet, sweet beer because of wine trendiness. Then, a breakthrough. Kiwi innovator and brewmaster Morton W. Coutts saved Kiwi men with a new creation: DB Export Dry. The above ad, which recounts this epic story of triumph, comes to you care of Colenso BBDO in Auckland, New Zealand.


advertiser: DB Export Dry
agency: Colenso BBDO, Auckland