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In a (hopefully not too) distant future, we’ll wake up every morning to a holographic TV, eat invisible food, and change our wardrobe with a click of a button. But as this new spot for Toyota, by Saatchi & Saatchi Italy, points out if everything else innovates, cars shouldn’t be left behind. It’s a push for the Toyota Hybrid, and a reminder at how far cars have come in the last century. While we hope car travel never devolves, we’d seriously hope the closet/button thing will be developed sooner rather than later.

Credits

Advertiser: Toyota
Agency: Saatchi & Saatchi
Creative Directors: Agostino Toscana and Alessandro Orlandi
Art director: Michele Sartori
Copywriter: Tommaso Zago
Director: Xavier Mairesse
Production Company: Akita
Post production: eXchange
Sound design: Francesco Vitaloni Sing Sing
Music: The Blue Danube – Pito Orkestra – Sing Sing music archive