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In a departure from its usual, ahem, buxom ways, Axe and BBH New York tell a tale we can all relate to. It’s a story of “the one,” in this case Canuck Kiefer Sutherland’s Susan Glenn. Some Axe axioms are still present – such as random pyrotechniques and a cheerleading squad, but Susan Glenn is just an ordinary yet beautiful girl. It’s a really sweet tale about the girl he never got, and apparently the body spray that would have helped him out.

Credits:

Agency: BBH New York
Client: Axe
Director: Ringan Ledwidge
Production Company: Rattling Stick
Chief Creative Officer: John Patroulis
ECD: Ari Weiss
ACD: Nate Able
CW: Peter Rosch
AD: Nate Able
Head of Broadcast: Lisa Setten
Agency Producer: Calleen Colburn
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
Strategist: Eric Fernandez
Production Company Partner/EP: Jennifer Barrons
DP: Matthew Libatique
Line Producer: Pat Frazier
VFX Company: The Mill – New York
Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
Colorist: Fergus McCall
Lead Flame: Iwan Zwarts
Flame Assist: Albert Cook
CG Product: Isaiah Palmer
Editorial: Work
Editor: Rich Orrick
Assistant Editor: Healy Snow
Editorial EP: Jane Dilworth
Editorial EP: Erica Thompson
Music Composer: Phil Kay
Music Company: Woodwork Music
Sound Designer: Brian Emrich
Mix Company:Lime
Mixer: Rohan Young