How (un)romantic
Sears spins an airport rom-com.

[iframe_youtube video=”x1QSXMyVYuU”]
It must be Christmas when you see two people falling in love at an airport. But this new spot for Sears by Mcgarrybowen is not your traditional rom-com trailer. On the heels of its summer spot that sent two frolicking kids headfirst into a fridge, and (spoiler alert) this almost-adorable spot takes a similar twist. Maybe the fridge will give these lovebirds something to bond over.
Credits:
Advertiser: Sears
Agency; Mcgarrybrown
It’s funny, but not effective. Most people won’t watch it to the end. Is there a deployment strategy here?