Pop goes the world

TEDx Amsterdam deconstructs destruction...with balloons.

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From the folks who brought you the human kaleidoscope, comes the ultimate bubble wrap to pop. This film for TEDx Amsterdam by We Are Pie runs backwards as a crowd of balloon poppers elegantly un-pop a mosaic. It’s meant to invoke “human nature” and that ideas can destroy and create. But the song (“Pop goes the Weasel”) is so catchy and the un-popping of balloons is so cool, that it’s just pretty to watch.

Credits:

Agency: We Are Pie
Client: TEDx Amsterdam