Deforested pitch

The WWF turns the soccer field brown.
soccer 1

To promote the fact that every four seconds a football field worth of rainforest is lost to deforestation, Grey Brasil and the WWF partnered up and took to the soccer pitch. Fans watching from home got to see the green pitch slowly (digitally) turn to brown. Our Portuguese is non-existent, but the point the video is trying to make is pretty clear in any language.


Advertiser: WWF
Agency: Grey Brasil