Baby blues

Volkswagen helps dads put their kids to sleep.

Volkswagen in the UK and its agency Adam & Eve DDB seem to understand the plight of many new parents. For whatever reason, babies often find car rides soothing. To promote its greener stop-start technology, which is lighter on gas, the car co shows a dad taking his little one out for a spin. Maybe it’s the adorable baby, or the slightly predictable tag at the end, or maybe we’ve just heard our own fathers tells us their driving-around-town-to-get-you-to-sleep stories, but either way, this ad strikes a chord with us.


Advertiser: Volkswagen
Agency: Adam & Eve DDB