Stride’s Gumulon

The game you control with your gum.

Stride is making itself the game controller in this new iPhone game by Wieden + Kennedy London and Johnny Two Shoes. The app, Gumulon, is controlled as you chew your gum (presumably Stride) using the phone’s Facetime tech. It follows Ace – a weird blob with a mouth – that jumps and flies as you chomp. Just please, for everyone’s sake, do it with your mouth closed.


Advertiser: Stride Gum
Agencies: Wieden + Kennedy London, Johnny Two Shoes