Airport takes flight

LAX taps Moment Factory for a high-flying experience.

Los Angeles’ LAX and Montreal-based Moment Factory teamed up to create an immersive multimedia experience for the airport’s new wing. The content – 62 short videos reproduced on giant screens throughout the hub – was meant to show off L.A. to the world. It included everything from a giant, old-school train station clock, to footage from Rio, South Africa and of course, L.A. Some of the video is interactive, shifting as passengers move past it. Sure beats that trashy magazine you brought along for entertainment.


Advertiser Los Angeles World Airports (LAX)
Agency: Moment Factory